Tourism: The Business of Travel (4th Edition)

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Written in a conversational style, this book views the industry from a business perspective—examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of today's tourism industry that is as interesting and multi-faceted as the field itself.

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Customer Reviews

Review by Anonymous, 2000-03-14

Everything you always wanted to know about the tourism industry in one convenient source! This book is written with the serious reader in mind, but it's easy reading style will appeal to any curious mind. It covers everything from operating issues to fun facts that will help you be a more informed consumer. Once you pick it up, you won't want to put it down.

Review by dgcave@fortlewis.edu, 2000-01-06

This book contains the most current and comprehensive coverage tourism industry on the market today. I enjoyed reading this book due to the excellent writing style of the authors. It is very well organized so finding topics of interest was no problem. It lists many citations to other sources and is well researched. The author's educational credentials and other accomplishments are listed (and are very impressive.) Cook and Yale have done extensive research and publishing in tourism. I find this work very credible and user-friendly. I know that I won't leave home without it!